The Feastie Blog

21 Super Superbowl Snacks

Did you know that the Superbowl is the second largest eating day, after Thanksgiving? Whether you're a hard core football fan or you're there just for the commercials, there's one thing we all have in common: food! There's so much more to Superbowl food than pizza and wings. This year, why not try some mini tacos, baked poppers, or loaded tater tots (also known as totchos). We even have some healthier options here like quinoa pizza bites or roasted buffalo cauliflower. There's something for everybody at your superbowl party on this list. Enjoy!

1. Captain's Table Superbowl Mini Rum-Glazed Shrimp Tacos With Boozy Tropical Salsa from Katie at the Kitchen Door
Captain's Table Superbowl Mini Rum-Glazed Shrimp Tacos With Boozy Tropical Salsa from Katie at the Kitchen Door
Photo from Katie at the Kitchen Door


Infographic: Food Bloggers Against Hunger - Reach and Influence

Infographic: Food Bloggers Against Hunger Campaign Results

The Food Bloggers Against Hunger campaign was organized by The Giving Table as a reaction to the documentary A Place at the Table. One in four children in America don't know where their next meal is coming from. A Place at the Table documents how hunger poses serious economic, social and cultural implications for our nation. On April 8, 2013, a group of food bloggers dedicated their blog posts to raising awareness of the problem of hunger in America and urging their readers to take action. These are the results:

Feastie Friday: Top 5 Easter Recipes

We've rounded up the top 5 recipes for the week ranging from the traditional Easter ham to a natural way to dye eggs. If you're looking for ways to use up all those dyed eggs, there's a plethora of creative deviled egg recipes on the web. There's also endless varieties of Easter themed desserts, recipes for ham, lamb, and spring vegetables.

Glazed Easter Ham from The Pioneer Woman
Glazed Easter Ham from The Pioneer Woman
Photo from The Pioneer Woman


Infographic: How to Make Your Recipe Go Viral on Pinterest

Infographic Title: How to Make Your Recipe Go Viral on Pinterest

Pinterest has taken over online recipe sharing driving hundreds of thousands of visitors to recipe websites. Many of the most pinned recipes are from newer blogs or sites that didn't previously have huge amounts of traffic, making Pinterest a game changer for anyone who publishes food photos. If you publish recipes or work with food bloggers to market your product, chances are you'd love to know how to harness this power to grow your traffic or amplify your marketing. We dug into our unique database of hundreds of thousands of recipes to find the answer. Check out the infographic below.

Even Cats are Getting in on the Influencer Marketing Trend

Everyone knows that the Internet was invented for cat videos. Now, a few cats are returning the favor and allowing brands to leverage the fame that the Internet has garnered them by endorsing their products. Watch the video above to see Henri the Existential Cat promote Friskies as a solution to the insidious problem of feline gastronomical ennui. Below, Colonel Meow's story is told by his owners top minions in a Purina sponsored video. If you needed any more proof that influencer marketing is an essential part of a complete digital marketing strategy, here it is.

See our comparison of an influencer marketing win and an influencer marketing fail.

What Type of Recipe is Most Likely to go Viral on Pinterest?

Online recipe sharing is now dominated by Pinterest. Popular recipes on Pinterest can have hundreds of thousands or nearly a million pins and repins, making Pinterest a massive driver of traffic to recipes. What's also surprising is that some of the most pinned recipes aren't from huge blogs that already had tons of traffic. This makes Pinterest a game changer for websites that are new or have a small following -- allowing them to rapidly grow their traffic with a viral photo. If you publish recipes or work with food bloggers to market your product, you need to know what makes a recipe go viral.

To answer this question, I took a look at our data including hundreds of thousands of recipes from over 1,200 different sites to examine which type of recipe is most likely to go viral on Pinterest. The first thing I looked at is the distribution of pin counts. The plot below shows the average number of pins per recipe for each percentile. It looks rather like the wealth distribution of the United States with the top 1% far outweighing the bottom 99%. In fact, the top 0.1% have 217,000 pins on average, 6.5 times the average number of pins for the next 0.9%.

Average number of pins per recipe by percentile

Food Trends: March 2013

I analyzed our database of over 1200 food blogs and 240,000 recipes with hundreds of new recipes per day to find these 6 current food trends. The following ingredients and themes surged in the food blogosphere in the last few weeks.

1. Sriracha

Honey Sriracha Chicken from Simply Reem
Honey Sriracha Chicken from Simply Reem
Photo from Simply Reem


Sriracha trending over 18 months

Influencer Marketing: the Bloggers' Perspective

Five prominent food bloggers discussed working with brands for an hour in a live Google+ Hangout yesterday evening. The panel included Chef Dennis, Lori Lange of RecipeGirl, Gareth Mark of Stumptown Savoury, Julie Deily of The Little Kitchen, and Cheryl Sousan of TidyMom. Each panelist shared their story about how they started their blog and first started working with brands. Then the panelists took questions via live Google chat.

How To Leverage the Real Value of Influencer Marketing

As I mentioned in a previous blog post, blogs are the most influential social media channel when it comes to consumer purchases. So what is the best way for brands to leverage this powerful medium?

First lets take a look at what doesn't work:

Ad for sausage ... on a vegan recipe

Why 2013 Will be a Breakout Year for Marketing via Blogs

Earlier this month, Technorati, a leading authority on blogs and their influence, published their Digital Influence Report containing insights based on surveys of over 6,000 influencers, 1,200 consumers and 150 top brand marketers. Key metrics culled from these surveys include, how brands are spending money on digital marketing, how consumers are influenced by digital channels, and the respective challenges that both brands and bloggers face in working with one another.

The most striking result of the survey is the fact that the average budget for marketing via blogs is grossly out of whack their level of influence. Working with bloggers makes up one of the smallest portions of the average digital marketing budget despite the fact that blogs are the most influential digital, social channel. The reasons for this incongruity lie in the specific challenges associated with leveraging the blogosphere: fragmentation, lack of metrics, and the complexity of engaging bloggers for earned or sponsored media.

How Brands Allocate Digital Marketing Budgets



Screenshot of the Feastie Recipe Search engine and Grocery List Tool With Feastie, you can search recipes from hundreds of top food blogs, make a grocery list automatically from recipes and get your grocery list on your mobile phone.
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Will blog for food.
The Founder of Feastie.